Organic and Paid Social, Content Creation, Community Management
Nalgene is the iconic water bottles. A major focus was expanding Nalagene's reach outside of the camping market and helping reach younger demographic. I produced all of their social media content. I designed and implemented over a dozen product launches for the brand including multiple record breaking one day revenues. Coordinating and executing partnerships with influencers and creators. Grew their audience by over 45k primarily through organic methods for a total of 260k followers.