Organic and Paid Social Media Strategy, Influencer Management, Community Management
Reser's Fine Foods is a family of CPG food brands. I direct all of the organic and paid social strategies across 3 of their brands. I've brought their oldest brands into the 21st century and helped launch newer brands on social. Audience growth has been our main focus and we've been able to sustain an aggressive growth rate of 33% YoY with audiences in the tens of thousands.